Connect with top US leaders at Bett UK 2026 and position your solutions where the future of education is being reshaped.
UNLOCK OPPORTUNITIES IN
THE US EDUCATION MARKET
Navigate the transformation of US education
The US education market is undergoing a once-in-a-generation overhaul across state, federal and district levels.
For EdTech companies, this shift is creating unprecedented demand for solutions that can replace outdated systems and address urgent challenges in staffing, outcomes, attendance, early literacy, career pathways and the rapid rise of alternative learning models.
Bett UK 2026 brings this transformation into focus and supports you to connect with the decision-makers shaping it.
US EdTech market insights
The US education landscape is shifting rapidly, creating new challenges for schools and significant opportunities for EdTech innovators. The changes below outline where the market is heading and where solutions are most needed.
Market Shifts
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The US education system is undergoing a major reset across state, federal and district levels.
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Schools are navigating staff shortages, fluctuating enrolment, and increasing pressure to improve attendance and outcomes.
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There is renewed urgency around early literacy and building stronger pathways into future careers.
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New learning models - from virtual and hybrid to micro-schools - are expanding rapidly.
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With the rise of ESAs (Education Savings Accounts) and vouchers, funding increasingly follows the learner, not the institution.
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The result is a more dynamic but fragmented ecosystem, with new decision-makers emerging beyond traditional districts.
Opportunities for EdTech
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A unique moment to replace outdated systems with modern, flexible and interoperable technology.
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Growing demand for AI-driven tools that reduce workload, personalise support and simplify compliance.
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Virtual and hybrid solutions are helping schools bridge staffing gaps and strengthen CTE (Career and Technical Education) and graduation pathways.
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Analytics and connectivity platforms are becoming essential for managing fragmented environments and demonstrating real impact.
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EdTech companies can now reach a wider and more diverse market: districts, charters, private schools, ESA-funded learners and alternative learning networks.
Connect with senior US decision-makers
Bett UK 2026 will host an exceptionally senior US delegation, including Superintendents, Chiefs of Staff, CAOs and policymakers from high-growth states such as Texas, California, Florida, New York, Georgia and Arizona. These leaders influence millions of students and billions in funding.
To help education solution providers meaningfully engage with them, Bett UK 2026 offers a very limited number of sponsorship touchpoints, including:
Senior US Delegation & MAT Leaders Dinner
A private, invitation-only dinner with top US and UK leaders - ideal for high-level relationship-building and positioning your brand at the centre of education leadership.
Highlighted session at Bett UK 2026:
Navigating state-level opportunities in the US EdTech market
Date: 22 January 2026
Time: 11:35 - 12:05
Location: Innovation Theatre
Essential for EdTech founders, product leaders, investors and teams planning US expansion.
Join the Texas Education Alliance and senior US leaders for a practical, insider look at how state-level politics, policy and adoption cycles are reshaping market entry and growth opportunities in the US education market.
You’ll learn how:
- The reduction of the US Department of Education is shifting power to individual states
- State-specific funding, legislation and adoption cycles influence procurement pathways
- Political and regulatory forces influence curriculum approval and market access
- Companies can position for growth in this newly fragmented ecosystem
Moderator and speakers
Moderator: Mike Jackson, CEO - Texas Education Alliance / US Education Advisory Group
Dr Latonya Goffney, Superintendent - Aldine ISD
Senator Angela Paxton, Texas State Senator - State of Texas
Dr Allen Zeman, School Board President - Broward County Schools, Florida
Be part of the rebuild
The US education system is being redesigned in real time. Bett UK 2026 gives you the intelligence, connection and network to grow in this shifting landscape. Contact the team for your exclusive sponsorship opportunities.
Kate Mounce
Senior Key Account Manager
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