Are we facing a crisis of attendance or a redefinition of education? The sharp rise in pupil absenteeism has raised urgent questions about engagement, wellbeing, and the evolving role of schools in a post-pandemic world. Our new report, School Absenteeism in 2025, explores what’s really driving attendance trends across the UK and how educators can rebuild lasting connections with every learner.
Modern parents allow kids an average of six mental health days a year, where they don’t have to attend school
Today’s students are growing up in a landscape where wellbeing often outweighs routine, and where traditional models of engagement no longer hold the same power. The report reveals that modern families are redefining what a “good day at school” looks like, placing greater emphasis on emotional health, autonomy and balance. While most parents still value education deeply, many are questioning long-held norms around attendance and discipline. With hybrid learning and personalised support on the rise, the data signals a generational shift in how we approach school connection, motivation and belonging.
In het rapport…
97%
of parents now say mental health is just as important as academic success.
3 IN 4
have allowed their child a ‘duvet day’ to rest or recharge.
55%
believe personalised learning could help improve attendance.
1 IN 3
support a hybrid approach to schooling.
Why it matters
This research challenges traditional assumptions about engagement and attendance. It calls on educators, policymakers and EdTech innovators to rethink how we create environments where every child wants to be.
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