Last week we kicked off our first business webinar to help solution providers On the Road to Success ahead of Bett UK 2025! It was a pleasure to take a deep dive into the world of EdTech and educational leadership with James Browning, Chief Operating Officer at the Academies Enterprise Trust and Bett Portfolio Director, Duncan Verry. 

As a vendor turned buyer, James certainly has the inside scoop when it comes to knowing what decision makers want and now you can too! Discover the highlights below and catch up on the full webinar at the bottom of the page. 

Meet James Browning: From tech guru to education leader. Discover the remarkable journey of James Browning, the Chief Operating Officer at the Academies Enterprise Trust, from his roots as a tech enthusiast to becoming a key figure in education. 

Tech buying trends unveiled. Get a backstage pass to the world of EdTech procurement. James shares how educators are sourcing technology, measuring product effectiveness and evaluating their return on investment. This is your chance to see what goes on behind the scenes in the decision-making process.

James Browning's Bett journey from graduate to global impact. Relive James Browning's incredible experiences at Bett, from attending as a graduate to now leading as a Chief Operating Officer. Discover the impact Bett has had on his career and the global EdTech community.

Rapid-Fire Q&A: Don't miss the quick-fire question and answer session where James Browning shares his insights, experiences and expert advice. 

We’d like to extend a big thank you to everyone who attended the webinar. Follow our social channels for details on the next one as we help businesses find their perfect customers and what they need at Bett UK 2025.