As the global education community prepares for Bett UK 2025, exhibitors have a unique opportunity to connect with educators from around the world, each with distinct challenges and needs. Understanding these pain points is crucial for exhibitors to effectively engage with potential clients and offer solutions that resonate with their specific circumstances. Here's a look at what educators from various countries are seeking at Bett UK 2025 and how Bett exhibitors can address their needs.

 

United Kingdom: Navigating budget cuts and workload pressures.

UK educators are struggling with reduced budgets and increasing workloads. Education companies can offer cost-effective, scalable solutions that address these financial constraints while providing flexibility for future growth. Tools that reduce administrative burdens and streamline test preparation processes can help educators focus more on delivering high-quality, engaging lessons.

 

United States: Focusing on equity, safety and testing pressures.

In the U.S., educators are dealing with issues such as inequity in education, school safety, and the pressure of standardised testing. Offering customisable platforms that adapt to the diverse needs of schools, can help to bridge the equity gap. Safety tools that enhance both physical security and student mental health are also in high demand. Moreover, data analytics and preparation tools that simplify tracking student progress can help educators meet testing benchmarks more effectively .

 

France: Aligning with national standards and enhancing teacher authority.

French educators are deeply engaged in digital transformation but face challenges related to the centralised education system and maintaining teacher authority. Exhibitors can support these educators by offering products that are fully aligned with France's national standards, ensuring smooth integration into the curriculum. Additionally, tools that support classroom management can help teachers maintain discipline while enhancing student engagement .

 

Italy: Bridging infrastructure gaps and supporting digital transformation.

In Italy, educators are grappling with digital transformation amid infrastructure challenges and regional disparities. EdTech and education products can make a significant impact by designing user-friendly, intuitive tools that cater to all teachers, regardless of their technological proficiency. Solutions that work effectively in low-tech environments are particularly valuable, as they ensure that schools with limited resources can still benefit from modern educational tools.

 

Germany: Addressing regional disparities and teacher shortages.

German educators face the dual challenges of regional disparities and teacher shortages. Tailor products and offer localised solutions that address specific regional needs to help ensure a consistent quality of education. Additionally, tools that help manage larger classes or supplement teaching resources can alleviate the pressure on understaffed schools.

 

Spain: Supporting language diversity and cost-effective digital transformation.

Spanish educators are focused on integrating digital tools while managing language diversity and budget constraints. Exhibitors can showcase scalable, cost-effective solutions that accommodate schools with varying resources. Additionally, offering multilingual content can support Spain's diverse linguistic landscape, ensuring all students receive quality education in their native or regional languages .

 

Netherlands: Balancing work-life and enhancing inclusion.

In the Netherlands, educators are seeking tools that help balance work-life demands, promote diversity and inclusion, and ensure smooth tech integration. As an exhibitor, it’s key to highlight time-saving administrative tools that help educators reclaim personal time while enhancing student engagement. Inclusive content that caters to a diverse student population is also crucial, as is ongoing training to support seamless technology adoption in classrooms .

 

Bett UK 2025 presents an unparalleled opportunity for education companies to exhibit and connect with educators from around the globe. By understanding and addressing the unique challenges faced by teachers in different countries, exhibitors can position themselves as key partners in improving global education. Whether it's through aligning with national standards, bridging infrastructure gaps, or supporting digital transformation, Bett exhibitors have the solutions to drive better education, globally. 

 

For even more insights on education decision makers attending the show, check out our webinar ‘The Road to Success with Bett’ or get in touch to claim one of the remaining exhibitor slots.