Kahoot! was founded on a simple belief. Learning should be joyful, engaging and accessible to everyone. From the moment they brought that belief to Bett UK, it resonated with educators from around the world. What began as a small demo on the showfloor quickly grew into something much bigger. Through connection, collaboration and a shared commitment to better learning, Kahoot! found a global stage to amplify their mission and expand their impact far beyond the classroom.

Supporting a mission to make learning awesome

Kahoot!’s purpose is simple and deeply human: to make learning awesome. Their platform is built to increase engagement, spark curiosity and create meaningful learning moments for every student and teacher. Jon and Luján explained that Kahoot! is “inclusive and practical for every learner…and empowers educators with tools that save time, spark curiosity and make it simple to personalise learning”. From the moment they brought that belief to Bett UK, it resonated with educators from around the world. What began as a small demo on the showfloor quickly grew into something much bigger. Through connection, collaboration and a shared commitment to better learning, Kahoot! found a global stage to amplify their mission and expand their impact far beyond the classroom.

At Bett, we work to elevate organisations with strong missions that resonate across global education. Kahoot!’s vision aligns closely with Bett’s commitment to showcasing impactful, accessible and forward-thinking solutions that allow students across the globe to learn without limits. 

Strengthening Kahoot!’s reach through visibility and engagement

One of the most significant contributions to Kahoot!’s growth is the unparalleled visibility Bett UK provides. Over the years, Bett has enabled Kahoot! to showcase their platform directly to thousands of educators, administrators and decision-makers from around the world. The conversations and hands-on demos at the show don’t just introduce features but they change how entire schools understand and utilise the power of game-based learning. Bett UK propelled Kahoot! to transform awareness into action and action into adoption. Jon and Luján shared that “Bett UK serves as a platform that maximises direct interaction across the global education community…this direct engagement is vital for increasing product knowledge and adoption”.

By demonstrating new tools, AI features and classroom strategies in an immersive environment, Kahoot! has been able to accelerate understanding and adoption at scale. Kahoot! proved to be ever-popular at last year’s show with people continuously gathering at their stand over the three jam-packed days to pilot their latest products, innovations and of course - get involved in a Kahoot! quiz.

A kickstarter for partnerships and worldwide collaboration 

Bett isn’t just a place to exhibit, it’s a catalyst that transforms ideas into global movements. For Kahoot!, Bett became the stage where partnerships formed, visibility skyrocketed and user communities expanded globally. Bett brings together international organisations, EdTech leaders, policy makers and over 37,500 attendees creating opportunities for collaboration that extend far beyond the show.

Kahoot! acknowledged that Bett “enhances our direct interaction” and strengthens their partnerships. They highlighted last year’s collaboration with TED, sharing how “together, Kahoot! and TED demonstrated… that teachers and professionals can use TED’s educational content and maximise its usage in the classroom”. These small but mighty moments at Bett help Kahoot! showcase the depth and potential of their partnerships, reinforcing their role as a leader in education. 

Driving product evolution through community insights

One of Bett’s most powerful contributions to Kahoot!’s growth is the opportunity to listen and gain feedback from their users. Kahoot! returns each year because Bett brings together the entire global education community to London’s ExCeL. Jon and Luján shared that Bett provides “the opportunity to connect with the entire global education community…from all over the world.”

The immense energy of Bett also supports Kahoot!’s internal teams. Conversations with users aid their sales teams to connect meaningfully with future prospects. The show’s electric atmosphere helps marketing teams capture vibrant, exciting and authentic content. As Kahoot! puts it, “Bett UK is an exceptional platform that organisations can leverage to meet and nurture their diverse business needs across various departments.”

These conversations give Kahoot! invaluable insight into how educators are working, what challenges they face and what tools they truly need to enhance their student’s learning and their overall classroom experience. Understanding these realities directly shapes Kahoot!’s product roadmap. The company emphasises that they grow by “listening to the teaching community and developing tools that reflect real needs”. Bett gives them the place to have these conversations openly, honestly and at scale.

Bett helps Kahoot! share their story with the world and that storytelling inspires confidence and loyalty among educators and partners alike.

Expanding brand awareness and global presence

Educators, policy makers, institutions and industry leaders come together at Bett UK providing Kahoot! with a unique opportunity to build recognition and trust on a global platform. Kahoot! highlights this impact clearly, explaining that interactions at Bett UK “have led to new business opportunities and collaborations with partners…thereby expanding the visibility and understanding of our platform.”

This visibility accelerates Kahoot!’s entry to new markets, grow user adoption and position themselves as a leading solution within the EdTech landscape.

Every global EdTech’s journey starts somewhere…start yours at Bett UK 2027!