Over the past three years, Goodnotes has become one of Bett’s most recognisable success stories, transforming from a first-time sponsor into a leading voice for digital learning innovation. Through a mix of creative brand activations, thought-leadership sessions and genuine community engagement, the Goodnotes team has used Bett UK to connect with educators, showcase new ideas and grow lasting partnerships across the global education sector.

“We see Bett as a sort of annual reunion for us, where we can rendezvous with partners from around the world. It’s a global convening place for educators, policymakers, school leaders and tech partners, and you just have to be there every year!”
Dr. Minh Tran, Vice President of Operations - Goodnotes

A Growing Partnership with Bett

Founded in 2011, Goodnotes is an AI-powered digital note-taking app trusted by millions of users and more than 15,000 schools worldwide. Named Apple’s iPad App of the Year (2022), the company continues to redefine how educators and learners capture, organise, and share ideas through digital handwriting and collaboration tools.

Goodnotes first joined Bett UK in 2023, creatively introducing its brand to the education community by sponsoring the show’s coffee area - a relaxed, informal space that encouraged meaningful conversations and connection.

Building on that success, Goodnotes expanded their engagement in 2024, taking their first stand and hosting a headline Arena session to showcase Goodnotes Classroom, their new platform designed specifically for educators. The session generated strong global interest from teachers and institutions alike.

At Bett UK 2025, Goodnotes deepened its engagement again with an enhanced stand experience, sponsorship of two coffee shops, and content sessions designed to inspire educators and leaders. The brand became a familiar and trusted presence, demonstrating both the power of consistency and the value of authentic, long-term participation in the Bett community.

Now returning for Bett UK 2026, Goodnotes continues their long-term commitment with a dedicated stand and a content session in the Teaching & Learning Theatre, focusing on interactive engagement and showcasing the latest AI-powered innovations.

Results & ROI

For Goodnotes, Bett UK isn’t just another event, it’s where global visibility meets genuine connection.

• High-impact engagement: Each edition brings together thousands of educators, school leaders and partners eager to explore digital learning. Bett UK gives Goodnotes the platform to connect, listen and build relationships that last long after the show closes.
• Powerful brand presence: What started with a single coffee-area sponsorship has evolved into a must-visit destination on the show floor. Today, educators recognise Goodnotes as a trusted voice in digital note-taking and classroom collaboration.
• Product growth through feedback: Direct conversations at Bett UK have helped refine their solutions, ensuring every feature reflects real classroom needs and teacher insight.
• Long-term returns: Consistent participation keeps Goodnotes top of mind with the global education community, turning conversations into collaborations, and engagement into growth.