Many businesses struggle when it comes to breaking the North American market, knowing where to start can be intimidating. Glean and Texthelp share a similar origin story, starting out as UK-based companies that were founded to create products to support neurodiverse learners. Both businesses have achieved great success in the US and Canada despite taking contrasting journeys, demonstrating that there is no one-size-fits-all approach to expanding into this market. In this session, you'll find out how each company has made key decisions while navigating their growth in North America. We'll discuss investment, deciding how and when to expand teams, and how each company developed strategy to ensure business health in an ever-changing and challenging climate.