With 25 years’ experience as an entrepreneur in technology, he started his involvement with education as a leader of advanced projects at CDI (NGO focused on digital inclusion). Was a member of both Brazil’s Internet Steering Committee and the National Council for Youth. As Product Director, developed EDUMOBI, Brazil's first multidisciplinary mobile education network. As Innovation Director at Somos Educação, developed Plurall, Brazil's first multi-brand digital education platform. As Chief Scientific Officer, he led Somos' Science in Learning initiative. Now is a partner and the Chief Scientific Officer of SQUARE Ecosystem, an investment holding company focused on highly innovative EdTechs, and CEO at Motrix Techknowledge, a startup venture built by SQUARE.