Pete Read co-founded Persona Education in 2020 to bring the benefits of personality insights to young people age 13-24, at a time when they increasingly need help with knowing themselves, understanding others and making better decisions in the life challenges they face. He is on a mission to boost the wellbeing and employability of young people, with Persona Life Skills ' a Social-Emotional Learning platform developed with R&D funding from Innovate UK and Google, adopted by schools and colleges in 40 countries. Previously Pete built several software and consulting companies in Europe and Asia, receiving an award from Vault.com, and winning best-in-class on diversity, gender equality and LGBTQ+ equality. He holds an Honours degree from King's College London and the London School of Economics.