Natalia I. Kucirkova is a research professor affiliated with the University of Stavanger, Norway and The Open University and University College London, UK. Natalia’s research takes place collaboratively across academia, commercial and third sectors. She co-founded and currently directs the International Centre for EdTech Impact that connects EdTech academia and industry. Natalia is widely published on topics of EdTech evidence in leading journals including Nature and NPJ of Learning. Her research on personalized learning, early literacy and digital books is highly cited and was covered in The Guardian, Newsweek and Washington Post.