Joanna is the founder of Rochester PR Group, a PR and marketing consultancy which specialises in launching products, companies and brands in the UK. Tech companies, including edtech companies, is a particular area of expertise. Since 2011, Rochester PR has been helping companies from around the world get noticed in the crowded UK market, something Joanna believes is crucial in the early stages of awareness building. She explains 'the UK is a great but extremely competitive market, and you need to ensure that your content resonates with your audience'. Joanna focuses her time advising founders, particularly helping them define the right messages for their companies in the UK, then ensuring they engage with the right stakeholders and choosing the right tactics to be successful.