Bett UK

22-24 January 2025

Bett Brasil

28 April - 1 May 2025

Bett Asia

4-5 October 2023


Jim McVety

Jim McVety

Managing Partner, First Step Advisors
United States
Jim is the Managing Partner of First Step Advisors, which delivers strategy, communications, and executive growth services to education and EdTech companies worldwide. Jim's published research, strategic consulting, and embedded client engagements have fuelled the growth of hundreds of companies across the education industry. A widely recognized authority on the learning economy, Jim's roles in education and EdTech have covered product management, industry research and analysis, M&A, and sales and marketing. With the support of his team, Jim advises global brands, early/mid-stage innovators, and leading investors that share a commitment to improving educational outcomes, with his current client portfolio representing over $250 million annual recurring revenue. Jim is also the Executive Producer of Navigate EdTech, a member-based service that offers comprehensive marketing and sales-enablement tools to help companies navigate the vast and complex US EdTech market. Jim holds degrees in Secondary Education and English from Boston College, has served on numerous advisory boards, and works with a range of strategic partners around the globe.

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