James is the director of Fraser Esports and global esports speaker, national award winner and education consultant. Fraser Esports is the first company in the world to run the esports online BTEC, which he helped co-write, whilst his company also provides esports education and consultancy around the world. His mission is to provide esports education and work experience to traditional and home-educated, AP, Neurodiverse, SEND and mainstream students and create a global curriculum that introduces esports education and its benefits to everyone, including his latest collaboration with ASDAN. James has won multiple awards for his innovation and leadership in education, including the SFCA for the BTEC esports qualification, the Ed Tech Innovator Award and the NASEF Scholastic Fellow. He is also a global speaker, author, mentor, and ambassador for esports and education, collaborating with prestigious organisations such as Microsoft, Lenovo, ESG Gaming, Fnatic, NASEF, NES, Guild, Gameplan, and Unevn gaming desks. James's mission is to support places of education with understanding the benefits of esports and education and to link students with the best esports work-experience opportunities and industry through Fraser Esports.