James is a passionate and experienced Director of his company, Fraser Esports, which provides esports education and consultancy and is the first company in the world to run the esports online BTEC, a specialist work-related qualification in the UK. James is also Head of Education at Hundo, a platform that connects students with work experience opportunities and employers in all industries. He has been working in esports education for over 4 years and mainstream education for over 20, and as a National Trainer for Pearson, the creator of the first-ever BTEC in esports, and BDM and QM Samurai founder at Queen Mary's College, Basingstoke. James has won multiple awards, including the National Award for the BTEC esports qualification, the Ed Tech Innovator Award from the SCFA, and as a NASEF Scholastic mentor.