Iryna Kazanchuk is a lead market analyst with Futuresource Consulting. She is part of the Education team and is responsible for Higher Education, K-12, Sustainability, and AI in education research projects. Her prior experience includes behaviour tracking and strategic assessment of new product development as well as financial analytics across different consumer sectors. She is an alumna of the University of Cambridge Institute for Sustainability Leadership and recently facilitated impactful Sustainability and AI in Education panels engaging diverse stakeholders, which focused on addressing critical challenges and exploring opportunities within the sector.