Earl Murtagh Naughton is Director of Marketing, EMEA at RUCKUS Networks, championing purpose-driven connectivity for education. At BETT 2026, he shares how data-driven strategy, partner ecosystems, and AI-assisted operations help schools modernise infrastructure, safeguard learning environments, and scale digital classroom experiences. With a proven track record in demand generation and integrated campaigns across EMEA, Earl collaborates with channel and customer leaders to turn insight into measurable outcomes—accelerating adoption, improving reliability, and delivering value across primary and secondary education.