In Dean's early career as head of PE in a primary school, he recognised the negative effects of children's inactivity during school holidays. This led him to found Fit For Sport weekend and holiday activity clubs for children in 1991. Fit For Sport grew and became the UK's leading childcare provider in educating and engaging children and young people through physical activity. Dean remains a Board Member of the Junior Adventures Group UK (JAG UK Top Co Ltd). Dean also founded The Yellowball Foundation, which helps children from low-income families access out of school activities. He is passionate about making a difference to children's lives and, as CEO/Co-Founder of Thinkably, this passion and commitment continues.