As Professor of Practice in the Centre for Digital Transformation at the Imperial College Business School, David focuses on the applications of AI in education. With a long-standing interest in Educational Technology, he founded the Imperial College Business School's Edtech Lab in 2004, which now delivers more than 200 online modules each academic year and has been the recipient of a number of awards. He launched Imperial College's first online courses in 2004 and Imperial's first online degree programme, the Global Online MBA, in 2015. His involvement in tech-transfer and entrepreneurship includes co-founding the Imperial College spin-out Epigeum (now part of the Oxford University Press), co-founding Insendi (now part of Study Group, for whom he acts as a special adviser), and helping to launch Tutello, an AI tutoring platform. An active investor in Edtech ventures, he acts as an Expert in Residence at the Imperial Enterprise Lab, and is a trustee of the British Council.