Alistair Fryer-Bovill

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Alistair Fryer-Bovill

Alistair Fryer-Bovill

Vice President, Global Marketing, PSI
United Kingdom
Alistair is an accomplished sales and marketing strategist, with extensive experience in the learning and assessment technologies sector dating back over 30 years. As Vice President of Global Marketing at PSI, Alistair has responsibility for coordinating efforts across all markets to drive awareness of PSI's credentialing offering, articulate its vision and values, build brand equity and maximise sales opportunities. Alistair joined PSI when it acquired EnlightKS in 2016. Prior to his role as Marketing Director at EnlightKS, he was MD and co-owner of learning technology specialist BdM Development, where he built a successful business over 17 years, implementing learning management systems and eLearning programmes in over 20 countries, for customers ranging from SMEs to FTSE 100 companies.
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