Dr Alexandre Marino Costa is a full professor at the Federal University of Santa Catarina. He has a Post-Doctorate from the Knowledge Media Institute (KMi) – The Open University and was the Prorectorate of Undergraduate Studies at the Federal University of Santa Catarina. Alexandre was President of the National Forum of Undergraduate Deans – ForGRAD, and was a researcher on university management topics, open education systems and sustainability. He is creator of the Augmented Reality in Schools project.