Bett UK

21-23 January 2026

Bett Brasil

5-8 May 2026

Bett Asia

30 Sept. - 1 Oct. 2026

Speakers

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Alexa Peterson - ServiceNow

Alexa Peterson

Global Director, Academic Partnerships , ServiceNow
United States

Alexa Petersen is driven by a passion for transforming how people learn, work, and succeed. A veteran change-management and learning-development leader, she began her career creating immersive training for the aerospace and defense industry before leading global transformation and adoption initiatives for NGOs and IT enterprises. 

 Today, as Global Director of Academic Partnerships at ServiceNow, Alexa partners with universities worldwide to deliver hands-on learning and credentials that launch students into in-demand tech careers. She and her team have scaled the program to 46,000 students across 100+ institutions, championing workforce readiness and bridging the gap between academia and industry. 

Sessions

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