With over 23 years of dedicated service at Anglia Ruskin University, Alex Collins stands as a seasoned Application Analyst and a pivotal figure in advancing the institution's data-driven decision-making. Specialising in leveraging API endpoints, Collins expertly employs Tableau and PowerBI to conduct insightful data analyses. His proficiency in translating raw data into actionable insights has played a crucial role in enhancing student satisfaction and bolstering student retention rates. Collins' impactful contributions underscore his commitment to utilizing technology for the betterment of educational outcomes. As a distinguished speaker, he shares his wealth of experience, shedding light on the transformative power of data analytics in higher education. Alex Collins, with his extensive tenure and expertise, continues to shape the technological landscape at Anglia Ruskin University.