Adam is a Fellow of the Institute of Chartered Accountants in England & Wales and has a degree in Modern History from the University of Oxford. He began his professional career at KPMG. He then worked as Finance Director for global American office equipment manufacturer Pitney Bowes and as Global Managing Director at retail expert PRGX. Adam joined IT marketing intelligence company CONTEXT as a Board Director in 2013. He is responsible for the analyst function in CONTEXT, including the forecasting practice. In 2020 he took over the CFO function and hosts a regular weekly IT channel update and participates in several EMEA channel events.