Abdul Chohan is a teacher of 20 years, director of ThinkSimple Ltd, founder of a free school in the UK, former CEO of a Multi Academy Trust in the UK, Apple Distinguished Educator, and most recently joined Showbie in 2020 as VP of Learning. For many years, Abdul has been an advocate for mobile-based learning, and the application of effective feedback and assessment. In 2018, Abdul authored 'Digitising Effective Feedback' which was published in the Journal of the Chartered College of Teaching. This paper highlighted how effective digital feedback can help schools reduce teacher workload and deliver personalised feedback to students, while building deeper relationships between teachers, students and parents. Underlying his approach to implementing digital learning strategies is the usage of Showbie and Socrative, which serves to highlight the importance of using simple and reliable tools to amplify learning.