Natalia I. Kucirkova is a research professor affiliated with the University of Stavanger, Norway, and The Open University, and University College London, UK. Natalia’s research takes place collaboratively across academia, commercial, and third sectors. She co-founded, and currently directs, the International Centre for EdTech Impact, which connects EdTech academia and industry. Natalia is widely published on topics of EdTech evidence in leading journals, including Nature and NPJ Learning. Her research on personalised learning, early literacy, and digital books is highly cited, and has been covered in The Guardian, Newsweek, and The Washington Post.