Letitu was first established in February 2021 and offers 'The Pond' service, which designs customized academic and career roadmaps based on data and AI to suit each student's situation. Letitu focuses on the poor student-to-counselor ratio in the American education system, which is 455:1. The Pond provides each student with 1:1 individual counseling, exploration of the student's potential, setting college and major goals, and designing necessary courses for each grade. The Pond designs roadmaps using over 120,000 roadmap data owned and secured through partnerships, information on all 6,800 colleges in the United States, and job and major data from the U.S. Department of Labor, and customizes them to each student's situation through The Pond's algorithm. Since its initial launch in March 2022, The Pond service has been provided throughout the United States and Southeast Asia through B2B and B2C models, with more than 18,000 registered members.