This session explores how AI-powered hyper-personalization is reshaping English language teaching, making high-quality, individualized learning scalable for schools facing resource and teacher-capacity constraints. Aimed at educators, academic leaders and EdTech decision-makers, the talk reveals how ELSA’s pedagogical approach, learning paths, real-time feedback and AI role-play experiences elevate student outcomes across diverse contexts. Attendees will learn practical strategies to integrate AI into teaching models, boost student engagement and support teachers with tools that reduce workload while expanding learning opportunities.