Parental engagement remains one of the most persistent challenges in education, yet at trust level it is also one of the most powerful levers for improving student outcomes at scale. In this fireside chat and Q&A, Dan Fitzpatrick and Nick Laird explore what excellent parental engagement looks like when schools and multi-academy trusts take an outcome-driven approach to technology and AI. Grounded in the shared goal of improving student outcomes, the discussion examines the established links between parental engagement, attendance and attainment, and why focusing on the right measures is critical to operational excellence. Drawing on their experience of leading large-scale technology change, Dan and Nick explore how trusts can move from pockets of good practice to consistent impact across schools by selecting the right tools for the right purpose. The session challenges trust leaders to embed parental engagement into their core operating model, linking technology directly to sustainable improvement and concludes with an open Q&A focused on turning strategy into scalable action.