2026 marks the UK National Year of Reading, a year-long celebration of the joy and power of books. With reading enjoyment rates having fallen dramatically in recent years, the government backed “Go All In!” campaign aims to reignite the nation’s love of reading and inspire lifelong habits and re-ignite a passion for reading. Celebrate the launch of the campaign with best-selling Skandar author A. F. Steadman, as she joins Andrew Ettinger to explore how stories spark imagination, why reading for pleasure matters, how we can stop the decline and inspire a new generation to fall in love with books again. Steadman will also share insights into the appeal of her work and discuss how authors, educators, and families can work together to help a new generation go all in for books.