This session explores how education IT buyers can make more informed decisions when evaluating technology solutions. Structured around three core questions - why the investment is being made, how success should be measured, and whether total cost of ownership delivers meaningful value - the presentation provides a practical framework for assessing efficacy. Drawing on real-world school environments, the session will examine different ways value can be defined and measured, offering actionable guidance to help buyers move beyond features and cost to focus on impact, outcomes, and long-term sustainability.