Universities increasingly aim to make data useful for purposes such as personalisation and efficiency for staff and students. However, the institutional process of datafication is challenging. Similarly, EdTech companies struggle to generate commercial value from data products.  

Join this session presented by two leading data experts from the University of Edinburgh to gain critical insights into the tensions and synergies between the goals of universities and the commercial aspirations of EdTech companies as they seek to make digital data valuable. This session is ideal for academics, students, entrepreneurs and policymakers seeking a clear understanding of the challenges of datafication in Higher Education and will offer insights into how universities and EdTech can cooperate effectively and ethically to make data useful and valuable. 

For more information you can read the “Edtech in Higher Education: Empirical Findings from the Project ‘Universities and Unicorns: Building Digital Assets in the Higher Education Industry” and “Turning universities into data-driven organisations: seven dimensions of change” publications.